The Deep Web contains detailed information on specific topics, but this information is harder to access because it’s not laid out on Web pages. According to most estimates, the deep Web is approximately 500 times larger than the “surface” Web that we see through a Google search. The Deep Web refers to the non-indexable content on the Internet, largely stored in publically available databases. This article will describe how to do that. So what can you do about your Deep Web presence? The first step is to find what’s out there and see if any of it could be causing unnecessary damage. BrightPlanet is a leading vendor in this area. They offer premium content at a price, or complex application programming interfaces (APIs) that allow a company’s IT department to extract the needed information.
In fact, most Deep Web services that find personal information are designed for businesses. So are identity thieves, online stalkers, and anyone with a financial interest in finding detailed information about you, such as your insurance company. Who uses their services? Hiring managers and admissions officers are two of the most frequent customers. A growing number of companies scrape these lower levels of the Internet to find vast amounts of detailed, personal information on just about everyone, and then publish it in ways that make it easier to find.
Information buried beneath the surface of the Internet-the so-called deep or invisible Web-increasingly plays a role in defining your online reputation. This post has been modified to reflect new information since its original publication.
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